Wangfujing online store line (Sina pictures)
newspaper news (reporter Hu Xiaohong) with the traditional brand enterprises involved in e-commerce industry, traditional department stores have frequent contacts. There are new China’s first shop, the name of the Wangfujing Department Store Group announced yesterday that its huge sums of money to build a formal operation of the electricity supplier platform.
reporter yesterday to log on to the mall to see the Wangfujing, the site has on-line beauty, men and women clothing, shoes, jewelry, jewelry accessories, outdoor sports, home life and other categories. Daily economic news reporter noted that the sale of goods in the Wangfujing mall and the store has some overlap, the price is basically the same. Currently, the Wangfujing launched a full court orders free shipping policy of $399.
it is understood that the Wangfujing online shopping mall is an important strategic planning department of Wangfujing department store group, the initial investment of one hundred million yuan. In early 2007, Wangfujing department store will actively explore online business, shopping mall, Guangzhou Wangfujing in Beijing, Wangfujing Changsha as a pilot, at the beginning of 2012, the Group officially formed the independent operation team to force electricity suppliers. Wangfujing said that in the next five years, the company will be based on the existing e-commerce platform, and actively explore the new combination of online and offline retail and marketing model.