Amazon China President Ge Daoyuan
NetEase science and technology news December 10th news, Amazon China today released 2014 annual online shopping trends and consumer hot report in 2015. The report revealed that this year, Amazon China international brand selection number increased 14 times, in the beginning of November 28th this year, the first black five "overseas shopping festival" Promotion Week, overseas purchase sales compared with the previous week increased by 24 times, the internationalization trend has become increasingly evident.
addition, 2014 mobile shopping continued rapid growth. Compared with 2013, in 2014 through the new media platform to enter the Amazon China’s consumer growth of 35%, sales grew by 81%.
online shopping online shopping trends report from the population, geographical distribution, the 4 aspects of online shopping and mobile shopping category reveals the trend of Chinese shopping network in 2014, and at the same time put forward the "digital intelligent home, health, fashion, quality, internationalization of globalization trend of reading" in 2015 five large online shopping consumption hot spots.
2014 online shopping trends report overview
based on 2014 consumer data and compared with the online shopping trends report in 2013, Amazon China believes that online shopping in 2014 showed the following four trends:
1 trend one: nearly 80% consumer groups concentrated in the age of less than 35, fully reflects the young people online shopping. In addition, over 90% of users have a bachelor’s degree and above, nearly 40% users have more than 5000 yuan of income levels, highly educated and high income users significantly.
2 two trends: in addition to the Guangzhou Shenzhen northward beyond the other city station sales accounted for nearly 65% of the total, two or three line city online shopping penetration can continue to increase, the sales accounted for five of the fastest growing city in 2013 than the north and South City ratio of 1:4, by 2014 this proportion reversed 4:1, apparent consumption of online shopping a substantial increase in South city.
3 three trends: the 8 Category China Amazon in 2014 the fastest growing wine sales, Kindle books and accessories, musical instruments, pet supplies, food, sports and outdoor shoes and a health care category, the 5 category was 2014 new to the list, change rate of more than 60%, which shows the diversification of consumer online shopping category the. In addition, this year, Amazon Chinese international brand selection number increased 14 times, in the beginning of November 28th this year, the first black five "overseas shopping festival" Promotion Week, overseas purchase sales compared with the previous week increased by 24 times, the internationalization trend has become increasingly evident.
4 four trends: 2014 mobile shopping continued rapid growth, compared with 2013, consumers use mobile client shopping peak mainly concentrated in 11 points to 1 points and 8 in the evening to 11 noon, showing the time trend is more concentrated. Meanwhile, in 2014 through the new media platform to enter the Amazon China’s consumer growth of 3>