China Electronic Commerce Research Center released the 2014 annual China e-commerce market data monitoring report shows that in 2014 China’s cross-border electricity supplier transaction size of about $4 trillion and 200 billion, an increase of 33.3%. Ministry of Commerce announced the global trade pattern report predicts that in 2016 China’s cross-border electricity supplier import and export volume will grow to 6 trillion and 500 billion yuan, an annual growth rate of over 30%. Market potential, competition is more and more.
at the beginning of last year, Tmall in the world’s top four electricity supplier platform in the first line, the first attempt to adopt overseas direct mining and cross-border bonded mode;
in October last year, Amazon announced the opening of Chinese America, Germany and Britain and other 6 countries of the Amazon site overseas direct mail service. To April, the number 1 shop import sea channel, Jingdong global purchase has been formally launched. SF and other logistics companies and honey Amoy, honey bud baby and other vertical electric providers are also in the business of cross-border business electricity supplier, vip.com, jumei.com and other brands also before sale companies, have launched their sea Amoy channel.
some electricity providers hope to win the scale. Jingdong said the global purchase of Jingdong currently has 450 stores from Australia, France, Germany, Japan and other countries, providing more than 1200 brands of more than 150 thousand kinds of goods. They cooperate with the international third large logistics companies, overseas direct mail can cover more than and 50 countries and regions around the world, at the same time, Ningbo, Hangzhou, Guangzhou 3 bonded port service has been opened.
Jingdong on the day before the import of · sea purchase independent channel 1 shop integrated self import goods, sea shopping, shopping malls and other cross-border commodity categories. Shop No. 1 from the beginning of 2011, the introduction of cross-border category, shop No. 1 imported & international business senior director Lin Xinhui told journalists at the end of 2014 interface, shop No. 1 import category of goods number reached 70 thousand, but is now more than 40 thousand, "because we found a SKU (inventory unit) more than 20 thousand large his business goods can not guarantee the antecedents, it cut off."
According to Lin Xinhui
, the category axis Shop No. 1 is to import food as the foundation, expand to other categories of service. The main coverage of maternal, beauty care, then they want to increase the focus on health care products category. At present, shop No. 1 self-employed direct mining SKU have more than 480 products, a lot cheaper than retailers in the line, such as the United States, Earths Best’s treasure delicious cereal, earth’s best Rice noodles Japan Kao diapers etc..
in order to make up for their shortcomings, and some electricity suppliers began to work together.
for example, in March of this year, Amazon China landing Tmall. While on the line in the same period earlier in the domestic Jingdong global purchase, almost disappeared eBay appeared in the purchase of the Jingdong’s global partner list. Electric business people told news reporters from the interface, can largely solve the global Jingdong purchase on-line flawed product category is not rich in the early.
there are some electricity providers are trying >