DoNews September 20th news (reporter to close) to the NetEase’s cross-border business comprehensive business platform NetEase koala sea purchase announced the signing of a strategic cooperation with Hongkong’s largest cosmetics retailers Sasa, the introduction of international top beauty products, dig China market, big data, O2O has reached a cooperation intention.
Sasa was founded in 1978, is Asia’s largest cosmetics chain, one of the ten largest retail group in Hongkong. So far, Sasa has more than two hundred and eighty retail outlets in Asia, sales of more than seven hundred well-known global brands, including skin care products, perfumes, cosmetics, hair care products, etc..
according to the introduction, after 38 years of development, Sasa has accumulated a large number of users, sales data, the same NetEase koala purchase linkage NetEase and NetEase behind the major products of traffic data. Next, the two sides will through the integration and analysis of large data, to carry out the selection of planning, sales planning.
at the same time, as the depth of cooperation partners, NetEase and the Sasa sea koala will also purchase from the goods, inventory and marketing to fully open system, the pilot landed and O2O in Sasa Hongkong and mainland stores.
earlier, NetEase have launched the koala sea purchase La Mer, Estee Lauder, Lancome, CLARINS, Kiehl’s snow show, Indonesia, and Seoul, Ian, Europe and the United States, Japan and South Korea many big.
through cooperation with Sasa, the NetEase purchased a new one koala sea including Lancome, SK-II, Sisley, Dior, Gucci, Chanel, Shiseido, nearly one hundred international big mass merchandise, the overall expansion of beauty category. (end)