introduction: at present the media is still testing the waters, the overall electricity supplier Pathfinder stage. Media traffic is an advantage, but in the supply chain management, membership system, etc. must also be careful.
media is still testing the waters, the overall electricity supplier Pathfinder stage. Media traffic is an advantage, but in the supply chain management, membership system, etc. must also be careful.
tide in the transformation of traditional media, the so-called electricity supplier is a very multimedia and are very concerned about the direction of attention. Because the establishment logically is: when an article / in a photo to introduce some interesting things, there are readers may have this idea: where to have sell? If there can be a good way to let the reader become consumers, the media can profit from.
international fashion media giants have been involved in this path, such as the headquarters in New York, the United States, the Kangtai group. It has done 7 times before and after the start of class business enterprise investment, has its own online store many fashion publications such as women’s fashion magazine Glamour Glamstore operation of the shop, the men’s magazine GQ Nordstrom launched in cooperation with the luxury department store shopping site NordstromMen.com.
Hearst Publishing Group’s "Harper s Bazaar (Chinese version of its magazine" bazaar "in our country is famous) in cooperation with the electricity supplier of luxury Yoox, together to create a web site ShopBazaar.com, mainly the sale of luxury goods stores, including some independent designer goods.
in China, fashion media also has a trend of electricity supplier. "Bazaar" with intime group cooperation, made a bazaar style of online shopping. ELLE "Elle" on the official website of ELLESHOP, "Ruili" magazine’s rayli.com.cn, "Mina Mina" magazine’s official store long nets and other is the embodiment of the media business.
in addition to fashion magazines, other types of media are also testing the water. For example, when severe haze, had told me a newspaper media, they have a full page newspaper made haze articles, arranged under a selling air purifier ad, just one night, the seller sold thousands of single. The air cleaner is expensive, the total flow is considerable.
summary down, the media electricity supplier, there are several operating methods.
Ali idea is to let the media as an electricity supplier industry marketing outlet, in fact is to use Ali rich goods and media both flow (either traditional or online digital publishing end) a conspiracy. Reflect this idea is that this year launched the code Amoy