In this paper,
can be regarded as the evaluation of 10 check points of an e-commerce site experience, these 10 points not only focuses on usability, more emphasis on the success and failure of the electricity supplier website differ in what aspects, which means that these differences can directly affect the participation in the transformation, activation and user.
these checkpoints are what I was thinking of in a recent electricity supplier project. I’m sure each project is different, and based on different business segments or strategies, it is likely that some of the points here are not equally relevant. But I think you’ll find that these checkpoints are a good starting point for evaluating and designing a successful electricity supplier experience.
The easy discovery of
did our customers find us through the Internet? Did they find our product on the Internet?
, this is the beginning of all the electricity supplier experience, before the user comes to the site. It can be used to measure the ease of discovery (SEO positioning) of a web site.
for this reason, we divide the total data into two categories, one is direct traffic, and the other is the search for the flow of products we sell. If the two sets of traffic data are satisfactory, we can exclude the possibility of conflicts between the search engine location of the website and the search engine location of the merchandise.
2. first impressions. Recognition degree, value proposition and division.
users can quickly understand what we offer, who we are, and what we recommend
once users enter the site, they should be able to immediately recognize three key points: what commodity we offer, who we are, and what we recommend.
what do we sell? Does the website rapidly convey what kind of goods we sell?
what are the advantages of shopping here? Can we identify our values?
who are we? Is our brand presence and recognition strong?
without tumbling page or produced under the condition of the interaction, the user can quickly answer the above problems, this is to allow new users to stay in the first visit to the page, reduce the rate of jump out (no operation access) of the core objectives.
3. commodity easy to search and easy to discover
can our users find the items they are looking for or find out what they are not looking for?
Another key point for any
provider is whether the user can find what he wants. We have to distinguish between the ability of the user to actively find the goods (some authors call it "easy search" or "easy to find"). And the ability to spot potential items on the web. This is how we enable users to search for goods without searching, or how we can guide users to discover new products other than search and browsing.