Underwear store location skills

fashion stores are generally open in the vicinity of shopping malls or area, if you want to invest in an underwear store can be determined according to the market positioning of the brand shop. If you want to reference more site selection, it can be solved with small make up a where more money.

choose what kind of position to open underwear stores, it is necessary to look at their own ability to invest in the decision, the better the business will be better, but the risk of such investment is relatively large. Under normal circumstances, should choose the local clothing sales have dominated the atmosphere of the pedestrian street, the location is certainly not too remote, wine is also afraid of deep alley, and the selected location must be the target consumer groups often haunt.

choose what kind of underwear to join the brand according to the entrepreneurial level of local economic decisions, but also to join the brand behind the underwear manufacturers must have a certain strength and long-term commitment to developing the market, rather than opportunistic business, or bring infinite troubles; and the underwear to join the brand of product quality must be excellent, because underwear is personal items, critical product quality, inferior products will accidentally hurt delicate skin, so to consumer complaints, then trouble.

mature high-end underwear to join the brand in general shopping malls as the main sales channels, in order to protect the operation of the mall, they supply stores discount is usually relatively high, relatively thin profit margins. And the market is often a discount will affect the operation of the store. Therefore, the general low and medium underwear franchise brand is more suitable for store sales, moderate price, profit margins are relatively large. And in the low-end underwear brand shopping mall channels are generally weak, vulnerable to price shocks.

underwear store operators need to know the product positioning and market environment, to choose a suitable location according to the comprehensive factors. The above site proposal can provide a reference for you, if you want to run a lingerie shop, but also need to master a lot of location skills, not slack.

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