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Pirelli has chosen Marco Crola as its new CEO for the NAFTA region, effective immediately. Crola joins the North American team from Pirelli’s Milan headquarters, where he has most recently served as senior vice president of global OE and prestige business. As CEO of the NAFTA region, Crola will be responsible for the car and motorcycle businesses, as well as manufacturing facilities in Rome, Georgia, and Silao, Guanajuato, Mexico. His appointment follows the departure of Pierluigi Dinelli who left the company to pursue personal interests.AdvertisementClick Here to Read MoreAdvertisementCrola brings a wealth of experience to his new role, having successfully grown Pirelli’s global original equipment sales and prestige business unit since joining the company in 2006. With OE and prestige being two fundamental cornerstones of Pirelli’s brand DNA, Crola will focus on strengthening these assets in the NAFTA area and continuing the company’s growth in this region of the last few years.Prior to Pirelli, Crola held senior leadership positions at General Electric Group, including CEO of General Electric – Plastics, Italy (1999) and head of operations, Middle East, Oil & Gas Business (2004); and at the Fiat Group as CEO of the service business and European head of sales – automotive division. Crola graduated with a doctorate in industrial chemistry from Milan University.“It’s an honor to join the Pirelli team in North America, which is both one of the most exciting markets globally in the tire industry and for Pirelli as a company, thanks to our technology focus and increasing product offering tailored specifically for this market. Pirelli has achieved great success in the past few years and I look forward to working closely with the team and our partners to continue our company’s future growth here,” said Crola.,Tyrata Inc. and Marubeni Corp. have announced a collaboration for distribution of Tyrata’s IntelliTreadDrive-Over System (DOS) in Japan. Tyrata’s DOS and corresponding data analytics platform have proven effective in the automation of tire tread depth monitoring and Marubeni will be introducing the new technology to its customer base in Japan.AdvertisementClick Here to Read MoreAdvertisement In connection with the collaboration, Marubeni will obtain the right to distribute and service Tyrata’s DOS in Japan, and Tyrata gains the support of a trusted technology partner in the Japanese market. Marubeni will start introducing DOS units in Japan in the fourth quarter of 2020. “We see a demand for low-cost, automated tire monitoring across our customer base and we believe that Tyrata’s products meet the cost and performance requirements in this market. Marubeni is pleased to be a partner for Tyrata in Japan and we look forward to providing customers with this innovative new technology,” said Kazuyoshi Hosoi, general manager, Tires and Rubber Materials Department.Advertisement “As we expand our efforts into the global market, Marubeni is an important element of our distribution strategy,” said Jesko von Windheim, Tyrata’s CEO. “Marubeni not only gives us a capable and trusted sales and service partner in Japan, but they also offer established channels into many other Asian markets.” Organizations interested in learning more about the IntelliTread portfolio may contact Luka Lojk at mailto:Luka.Lojk@Tyrata.com or +1-704-593-8418. Marubeni will introduce the DOS to Japan and, through demonstration tests with logistics companies, proceed with verification of demand for automatic tire wear measurement, improvement of driver safety, and reduction of tire maintenance costs. Marubeni plans to conclude an exclusive distributor contract with Tyrata after verification. As partners, Marubeni and Tyrata will utilize each other’s knowledge to promote the use of automated wear measurement equipment for tires, thereby contributing to the realization of a safe and smart society.