Keurig Green Mountain and family-owned Community Coffee announce partnership
Keurig Green Mountain, Inc (NASDAQ:GMCR), based in Waterbury, Vermont, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and Community Coffee Company, the largest family owned and operated retail coffee brand in America, announced on Monday a multi-year licensing, manufacturing, and distribution agreement to bring Community coffee to Keurig portion pack formats for consumer and commercial Keurig hot brewing systems. Financial terms of the agreements were not disclosed.With this new agreement consumers in the US will soon enjoy their favorite Community coffee varieties with Keurig simplicity at the touch of a button. The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 for in home and away from home use, with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the KeurigBOLT Carafe Brewing System in the future. All Community coffee K-Cup packs will be marked with the Keurig Brewed seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig brand.“Consumers tell us that they choose Keurig brewers for the quality, simplicity, and variety of brands and beverages available in the system,” said John Whoriskey, President of U.S. Sales and Marketing at Keurig. “Welcoming a premium brand like Community coffee into the mix means the loyal fans of Community coffee will be able to enjoy the coffee they know and love with the quality and consistency they expect from their Keurig brewer.”Based in Baton Rouge, LA, Community Coffee Company, a fourth generation family owned business, has sold premium quality coffees since 1919. Today, the company has grown to become the largest family owned and operated retail coffee brand in America. Community Coffee Company imports, roasts, and distributes its premium coffees through retail stores, restaurants, offices, convenience stores, and hospitality channels, while using only the top 10% of coffee beans in the world to make its delicious, rich and smooth coffees. Soon, consumers will be able to savor Community coffee with the quality and convenience denoted by its Keurig Brewed seal.“Community Coffee Company continues to experience explosive growth and remains deeply committed to providing the highest quality coffee experience for our customers,” said David Belanger, President and CEO of Community Coffee Company. “Partnering with Keurig allows us to further extend our products in a format that is highly desired by consumers and we are very excited about this opportunity.”Keurig hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With the next generation Keurig 2.0 brewer, consumers are able to brew both a single cup and a carafe of coffee from a Keurig brand pack. With Keurig 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity and beverage choice they expect with 60 brands and nearly 400 beverage varieties currently available, all brewed with Keurig’s new beverage-optimizing brewing technology.Now in its 95th year, Community Coffee Company is the largest family owned and operated retail coffee brand in America, and four generations of the Saurage family have operated the company since its inception. Founded in 1919, Community Coffee Company is an importer, roaster and distributor of the highest-quality premium coffees and teas, using only 100 percent Arabica coffee beans. For additional information, visit CommunityCoffee.com(link is external) or find the brand on Facebook(link is external) and Twitter(link is external).Keurig Green Mountain is a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology.Source: –(BUSINESS WIRE(link is external))–Keurig Green Mountain, Inc 12.1.2014